Health Sync by M&G
Article Summary
Health Sync
Empowering Seamless EHR & EMR Sharing Between Patients, Doctors, and Hospitals
Vision
Transform healthcare accessibility through innovative, sustainable solutions for all.
Mission
Revolutionize healthcare by improving patient experiences and promoting wellness through seamless data sharing.
Problem
The lack of timely and accessible healthcare in India critically undermines patient outcomes. Globally, around 2.4 billion people lack access to essential health services. In India, rural and marginalized communities face significant barriers, including inadequate healthcare infrastructure, high costs, and a shortage of medical professionals. These challenges lead to poor health outcomes, emphasizing the need for reforms in healthcare accessibility.
Solution
Health Sync addresses these challenges by offering a seamless, digital platform for sharing Electronic Health Records (EHR) and Electronic Medical Records (EMR). Our platform ensures that patients, doctors, and hospitals can access and share medical data quickly and securely, reducing redundancies and improving healthcare efficiency. We also integrate eco-friendly practices like recycling medical materials, aligning with sustainability goals.
Unique Selling Proposition
Health Sync is an integrated platform that facilitates EHR and EMR sharing while prioritizing sustainable healthcare practices. We combine fast online consultations and seamless appointment scheduling with eco-conscious initiatives. This innovative approach not only improves healthcare access but also minimizes environmental impact.
Market Opportunity
Target Customers: Busy urban professionals aged 25-45, particularly in tech and healthcare industries, who value convenience and sustainability.
Market Size & Growth: The Indian telehealth market is valued at $3.35 billion in 2023, growing at an annual rate of 25%. The rising demand for efficient, eco-friendly healthcare solutions makes Health Sync a timely offering in this expanding market.
Go-to-Market Strategy
- Market Research: Conduct thorough research to identify the healthcare needs of urban professionals, developing buyer personas to target their preferences.
- Value Proposition: Highlight the platform's features like fast EHR/EMR sharing, sustainable healthcare, and online consultations.
- Target Audience: Focus on urban professionals who prioritize quick access to healthcare and eco-friendly solutions, ensuring our messaging resonates with their values.
- Marketing & Sales: Implement digital marketing campaigns (SEO, social media) and partner with healthcare organizations for increased reach. Develop a direct sales approach for onboarding customers.
- Distribution Channels: Deliver services primarily through an online platform, with potential collaborations with healthcare providers.
- Pricing: Set competitive pricing based on subscriptions, pay-per-consultation, and partnerships.
- KPIs: Measure success through user acquisition rates, customer satisfaction, and retention.
- Cross-Functional Alignment: Ensure that marketing, sales, and customer service teams work collaboratively towards shared goals, sharing insights to enhance the overall customer experience.
Business Model
- Revenue Streams: Subscriptions, pay-per-consultation fees, and partnerships with healthcare providers.
- Customer Segments: Urban professionals, parents, and elderly individuals.
- Channels & Support: User-friendly digital platform supported by strong social media engagement and customer service.
The Founding Team
Mrityunjay Prabhakar & Aadarsh Jha
References
